Dashboard

The Pug dashboard is the web UI for growth managers — explore analytics, inspect users, and build dashboards without writing code.

URL: app.pug.sh 
Audience: Growth managers, product analysts, engineers verifying integrations

First login

1. Sign in with email/password, magic link, or Google OAuth.
2. If you belong to multiple organizations, pick one on the org selector screen.
3. Select or create a project using the sidebar project switcher.
4. Every feature route is prefixed with the active project: /p/:projectId/…

New projects show a setup state on the Overview page with integration prompts until the first events arrive. Send a test event via the Quickstart and check Live to confirm data is flowing.

Navigation

Typical workflows

Verify an integration

Deploy SDK → Live (confirm visitor count) → Events (confirm catalog) → Overview (KPIs populate)

Answer “how is signup converting?”

Events (confirm signup events exist) → Insights (build funnel) → Dashboards (pin as tile)

Debug a user report

Profiles (search by email/ID) → Events tab (timeline) → Sessions tab (visit context)

Project context

The sidebar project switcher changes all data on every page. API keys, events, profiles, and dashboards are strictly scoped to the active project — switching projects shows an entirely different dataset.

Org-level settings (members, billing, email provider) are shared across all projects in the org.

Roles and access

Org membership controls who can access the dashboard. All members with access can view project data; admin roles can manage org settings and invites. See Members for the role matrix.

Further reading

• Quickstart — send your first event
• Insights guide — build your first funnel
• API overview — programmatic access to the same data